EXPERIMENTS..

Change of plan a little bit..

After the crits I've slightly changed direction..

I am now focussing on the word 'fake' rather than synonyms I was looking at before..

When I thought about the word fake, I got loads of ideas to start me off..

FAKE:

- Emotions - Holidays/Occasions: Christmas, Birthday, Valentines..

- Disguise

- Personality/ Fake expression

I am still going to do the gift card range and labels, wrap etc.. But they will be fake..

Card showing what you would normally say (fake).. but with the feelings 'hidden'..

Needs more experiment with colour, font size, materials (maybe embossing the hidden letters), layout etc..

Looked at a sans serif font.. a bit more 'friendly'..

Looked at slightly changing 'don't'.. as the 'nt' is supposed to be hidden, moving it out of the box will emphasis that thought..?

I get what I mean :S

The '...But ' didn't work, so I took it out.. I think the composition of 'do come back' is more aesthetically pleasing than before..  

Capitals ain't right.. it would suggest shouting.. Lower case..

Now I'm not too keen on the typeface.. kinda reminds me of alphabet magnets..

Changing gradient on 'dont come back..' I think it emphasis' it too much, and I suppose in a way.. you wouldn't want ..

Maybe 'dont come back to visit' (do come back to visit) might make a bit more sense..