This is the final pack that we produced. The belly band is what keeps everything together, though we wanted to look into using a draw string bag, that would be perfect for young children, as they need it for PE kit, and just re-useable for anything, which would mean that it is always seen and remembered.
Slightly changed the board. by making the frame more of a dense scribble and changed the cups to just blue outline and cyan text. Think this works better.
We decided to change the colour to cyan and yellow, as we wanted the poster to be more vibrant and eye catching, so we then changed the game board layout.
I used the line drawings as a rough outline to where the image would be set..
When I was laying out the type and image, I was thinking about how it needs to be really simple. Children will notice the image and easy, clear writing.
When writing the 'oscar says....' we decided that the sentences needed to stay more positive, rather than having 'don't use mobiles..'
So the sentences now read..'instead of using...'
The idea of having a frame around the poster came up. So quickly experimented with this idea in one of the posters.
I think it gives the image and type a place, instead of looking like they are floating in nothing.




Poster images: OSCAR the owl, african drum, message in a bottle and the playground:
Aaron drew up the images on photoshop, as we decided that this kind of style worked best.
The blue and orange works really well together, and I think that it is a bit different to just having the primary colours, as this is a bit too obvious.




We decided that we needed a character for the campaign, as children would respond to it more, rather than an adult informing them.
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In this brief, I am partnered with Aaron.
We decided to do the 'get people to communicate/talk more.'
After sitting down and throwing ideas about, we came up with targeting young children, and try to stop them from using mobile phones and social network sites so much.
After researching this, we found that it is an actual problem, and children are in danger, safety wise and health wise.
We want to target this campaign at the younger side of primary school, as this is where the problem starts. We found that children are getting mobile phones at a younger age too, which is also hazardous to their health.




















