The Boost typeface doesn't work with our target audience at all.. I think that the font needs to be organic to communicate a healthy drink..
I looked at filling the letter and just the outline.. still looks quite childish, and doesn't really change when in a different colour..
How would it look on a bottle?
Not good at all.. quality doesn't look great and definitely doesn't look like it's for health conscious women.. it needs to look 'expensive' and 'healthy'..
We wanted to look at doing something with a continuous pattern of some sort, and decided that it may be best doing it on the drink can, you can stand them on top of each other which will look much more interesting than a single line.
The Boost colours we need to use.. seeing what they look like on the drink can, with the Boost logo.. The far left is much too big, and I don't like it being at the top..
Below is an idea of the pattern we are going to use, with the drink rotating..
The red fruit is the Acai berry. Not keen on it being block colour, I like the subtleness of the line drawing instead.
The dark blue Goji berry is too intense, maybe make them smaller and use line..
Looking at the typeface.. We decided that the current typeface wasn't going to work.. The other typeface that was mentioned in the brief was Helvetica.. I tried this on it's own, and it still didn't work.. I added the Baskerville '&' and 'Berry' which has made the text look much more feminine.. Soo.. Baskerville it is..
We are still going to use the mandatory typeface, but not as the main text...
Type on object: I like where it is placed.. still need to work on the colour..
An idea of what the drinks will look like when they are put next to one another on the shelf at the newsagents..
Boost are currently not in big supermarkets..
No comments:
Post a Comment